The humble bloodworm is part of the staple diet for just about every kind of fish - think of it as the bread and butter of the fish world.

Westin sprinkled some of their magic Westin-dust on this iconic bait and now you can expect it to be a fantastic fish catcher!

BloodTeez, a supersoft, flexible and incredibly life-like soft lure that has been pumped up in size and made way more durable than the real thing - meaning you can catch more for longer.

Once you've casted it, let it sink to the bottom and give the rod a gentle shake before letting the line slacken. Once it's back on the bottom, fish it however you want - a slow or fast jig will bring you success. The lure is primarily designed for dropshot nose-hooking or wacky rigged but can also be used with a micro jighead for street fishing styles. So, what are you waiting for?!